But, alas, this weekend another reason was discovered. On my way home for President’s Day, I stopped by the Newbury Street Johnny Cupcakes store in Boston to take pictures for my photojournalism class. The pictures for this assignment were supposed to be of a special place, and with all the bakery-themed decorations, I couldn’t think of a place that was more special. Okay, that sounded kind of corny, but it’s the truth. I’ve loved the Johnny Cupcakes brand for a few years now. If you haven’t heard of Johnny Cupcakes or the story behind the brand, the brief version is that Johnny Earle started making designs and selling t-shirts out of the trunk of his ’89 Toyota Camry back in 2001. Now, due to his creativity, dedication, and refusal to sell out to large chains, Johnny is a millionaire and a respected young businessman with a great story. I love the brand, I love the logo, and the story just makes it all even better. So, like I said, I really didn’t need another reason to love Johnny Cupcakes. But, just hanging out in the Newbury Street store for a few hours gave me many more reasons. With it’s chill, welcoming vibe and friendly employees, the Johnny Cupcakes store definitely filled the requirements of this photo assignment. Check out the pictures below.
I think I may have to consider working at a Johnny Cupcakes store as a back up career–looks like an awesome place to work and I’m guessing I’d get a sweet discount on some awesome JC gear.
So, if I needed anymore convincing (which I didn’t), hanging out in the Boston Johnny Cupcakes store for a few hours did the trick–and made me want to be an employee. A brand that makes you want to work for them is a brand you can trust!